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Totango

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Totango's customer success software aligns your company around your customers to drive adoption, reduce churn, increase retention and expansion.

|Visit totango.com

How much does Totango cost?

Totango's pricing structure includes multiple products, each designed to support customer success and revenue growth. The key offerings are Totango, Catalyst.io, and Spark, along with various tiers including Starter, Premier, Community, and Enterprise for Totango, and free tiers for Spark and Zoe. Each product has specific features and usage plans tailored to meet the needs of different organizations.The average contract value for Totango is around $67,776.92, with an overall proposed price of approximately $2,564,840.14. The company reports significant total savings of $395,978.59 across transactions, which indicates that clients can leverage negotiation to achieve a substantial discount (average savings percent is 29.69%). This highlights the potential for negotiations to yield favorable pricing conditions.
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How does Totango price and package their products?
View pricing on Totango's website
Product: 
Starter
N/APayment TermsAnnualPopular FeaturesN/AAdd-OnsContributor, Practitioner, Opportunity Management, Implementation, Viewer, Premium CS&E, Customer Accounts

Negotiating with Totango

Negotiation Tips

Presenting competitors offering similar functionality at lower prices can help leverage your negotiation. It's essential to reiterate that your finance team requires cost evaluations as a significant lever in negotiations. This tactic works best when you have other realistic options to back your claims.
Since you are looking at a renewal situation, it's crucial to provide notice to avoid auto-renewal, which can give you leverage. Evaluating competition and how they can offer better deals can reinforce your position to negotiate a flat renewal with potential cost reductions.
If you plan to add additional user licenses or expand your usage significantly, leveraging economies of scale can help negotiate lower rates. This is critical in showing the vendor that increased volume should equate to a better pricing model.
Discussing and potentially waiving overage fees as part of the renewal conversation can often lead to negotiations for a better deal. Bring up previous usage experiences to highlight your growth and reduce costs.
Requesting the removal of auto-renew clauses in your negotiation not only provides more flexibility but can also serve as a negotiation leverage as financial and legal requirements demand clear oversight on renewals.

Considerations when buying Totango

OwnershipPrivately held
Fiscal year endDecember 31
Best months to buyDecember, January, March
Payment TermsAnnual billing, Monthly billing options available
Upgrades/downgradesYes, Totango offers both upgrades and downgrades for its services, making it easy for users to adjust their resources as their needs change.
Redline thresholdRedline threshold estimate is $200k.

Additional Info

What is Totango?

Totango's customer success software aligns your company around your customers to drive adoption, reduce churn, increase retention and expansion.
Totango's 2 Product
Catalyst.io
Catalyst uses both quantitative and qualitative data in one place to understand the root cause of your customers' needs.
Totango
Totango's customer success software aligns your company around your customers to drive adoption, reduce churn, increase retention and expansion.

Security and compliance

DPA available
SOC2 attestation
Annual penetration tests
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