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Clay

Clay centralizes 100+ data sources, AI research, enrichment, and automated outreach to help GTM teams research, personalize, and scale prospecting.

|Visit clay.com

How much does Clay cost?

When negotiating with Clay, it's essential to understand their flexible pricing structure and the various tiers they offer. They provide different plans including Free, Starter, Explorer, Pro, and Enterprise, which range from $0 to custom pricing for larger organizations. Each tier comes with specific features and credit allocations, so it's crucial to determine which plan meets your needs while also allowing room for negotiation, especially if you plan to scale your usage over time.Another critical point in negotiation is the availability of discounts for annual payments. Clay offers a 10% discount for annual payments, which can significantly lower your overall cost. During discussions, emphasize your potential long-term partnership and inquire about additional discounts or incentives they could provide, particularly if you commit to a longer-term contract.Understanding the payment terms will also be beneficial. Clay typically allows billing monthly or annually with credits granted upfront for annual plans. Leverage this in negotiations by discussing your preferred payment structure and asking if there are any adjustments or flexibility they can offer in terms of payment schedules.
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How does Clay price and package their products?
View pricing on Clay's website
Product: 
Free
$0Payment TermsMonthly or YearlyPopular Features1.2K credits/year, credits roll over

Negotiating with Clay

Negotiation Tips

Presenting competition as an alternative has shown great effectiveness in negotiations. Highlight any comparable vendor quotes that are significantly lower, as this will create urgency for the current supplier to compete on price. Specifically mention the functionality you are evaluating and the quoted figures to press for better terms.
Request the removal of auto-renewal clauses due to finance/legal compliance. Emphasizing that you cannot proceed with any contract that includes an auto-renewal can help leverage better terms. This tactic can simplify future negotiations and offer more flexibility in controlling costs.
Anchor your negotiations by stating that you were not expecting any uplift based on your budget and historical contractual agreements. Pressure on the notion that long-standing partnerships typically reward increasing volume with lower rates rather than upping prices.
Request a detailed usage report to validate how much of the service you actually use. If you find underutilization, leverage this with your current supplier to negotiate better pricing or credits for unused services, ensuring that you are not overpaying for features you don't utilize.
Offer to act as a reference or participate in a case study in exchange for better pricing. This will not only increase your value to the vendor but can also help you secure monetary concessions or better service terms in return.

Considerations when buying Clay

OwnershipClay Labs Inc.
Fiscal year endDecember 31
Best months to buyJanuary, April, October
Payment TermsMonthly billing, Annual billing, Credits roll over up to 2x
Upgrades/downgradesYes, Clay offers both upgrades and downgrades for its services, making it easy for users to adjust their resources as their needs change.
Redline thresholdRedline threshold estimate is $50k.

Additional Info

What is Clay?

Clay centralizes 100+ data sources, AI research, enrichment, and automated outreach to help GTM teams research, personalize, and scale prospecting.
Clay's 4 Product
Clay: Pro
Sales and marketing teams can streamline lead prospecting and customer data enrichment by automating workflows, integrating CRM systems, and accessing premium data sources. Key capabilities include multi-channel lead generation, real-time data updates, customizable automation templates, and direct CRM integrations, enabling more efficient go-to-market operations and improved sales efficiency.
Clay: Starter
Teams seeking to build high-quality lead lists can streamline prospecting and enrich contact data using access to over 100 integrated data providers, including phone number enrichments. Essential automation features enable individuals to quickly research and organize prospects, facilitating efficient outreach while managing usage with flexible credit limits.
Clay: Enterprise
For organizations that require advanced data enrichment, workflow customization, and integration at scale, this product provides automated lead generation, real-time company and people data, and AI-powered prospecting. Key capabilities include unlimited API access, custom automation templates, dedicated support channels, hourly data sync, and features supporting enhanced security and analytics.
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