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How much does Bynder cost?

Bynder offers a modular digital asset management (DAM) platform, allowing businesses to customize their packages according to unique needs. As per the company’s policy, they do not display standard pricing publicly; instead, potential customers are encouraged to get in touch for personalized quotes based on their specific requirements and use cases. This flexibility means that prices can vary significantly based on factors such as the number of users, storage requirements, and selected features.The average contract value for Bynder is reported to be approximately $77,808, with a proposed total price for the potential purchase being around $3,562,564. The company has seen significant savings for its customers, with a total of approximately $139,021 saved by businesses utilizing Bynder’s solutions. With an average of 18% savings reported by users, negotiating effectively could yield more favorable terms, especially given the customizable nature of their packages.

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How does Bynder price and package their products?

View pricing on Bynder's website

Product:

Custom Package

Varies based on user needs and specificationsPayment Terms: Monthly or AnnuallyPopular Features: AI-powered DAM, customizable workflows, robust rights managementAdd-Ons: Light Users, Template User, Adobe CC user licenses, Analytics API, Brand Guidelines Setup, Creative Workflow

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Negotiating with Bynder

Negotiation Tips

Negotiate for the removal of overage charges that may not have been previously agreed upon. Mention your current usage and project growth as a strong argument to justify the removal of these charges. It may be beneficial to refer to historical usage patterns.

Push for the removal of auto-renewal clauses in your contract. Emphasize that this is a requirement from your finance department to ensure more flexibility and negotiation power in the future. Highlight that this is a common request for new vendors.

Introduce competitive bids from other tools you are considering. Detail their pricing and functionalities to put pressure on Bynder to match or beat those offers. This tactic enhances leverage and can lead to better pricing or features.

Request a reduction or removal of any proposed uplift for this renewal, especially if your contracted usage is stable or has decreased. Ensure you anchor on your budget constraints and highlight competitive pricing from others to justify your position.

Offer to become a reference or participate in a case study for Bynder, contingent upon receiving favorable contract terms. This could show them your investment in the partnership and may provide leverage for better pricing.

Considerations when buying Bynder

OwnershipBynder is privately held.

Fiscal year endDecember 31

Best months to buyJanuary, March, September

Payment TermsAnnual upfront payment, Quarterly payments available on request

Upgrades/downgradesYes, Bynder offers both upgrades and downgrades for its services, making it easy for users to adjust their resources as their needs change.

Redline thresholdRedline threshold estimate is $50k.

Legal

Master Service Agreement Service Level Agreement

Additional Info

What is Bynder?

Award-winning brand management and digital asset management software and has been voted #1 in terms of user-friendliness, support and security.

Bynder's 10 Product

Asset Workflow

Asset Workflow can brief, proof, and approve digital assets in a collaborative, efficient and streamlined way. Effortlessly manage content versions, capture vital feedback, and maintain brand compliance.

Brand Connect

Brand Connect enables you to build and publish digital brand guidelines that are easily updated to reflect the nuanced changes that occur in almost every brand.

Brand Guidelines

guidelines module acts as a style guide to help to enforce brand consistency within your organization.