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Brandfolder

Brandfolder is a global software company that provides cloud-based digital asset management platform that helps organizations manage and distribute their brand assets.

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How much does Brandfolder cost?

Brandfolder is a SaaS company specializing in digital asset management, allowing users to manage and distribute branding assets efficiently. They offer different pricing tiers catering to various organizational needs: Enterprise, Premium, and a Legacy Platform. The Enterprise tier includes advanced features tailored for large organizations, while the Premium tier provides enhanced functionalities without the full suite of tools. The Legacy Platform may be aimed at existing customers who have not transitioned to the newer offerings.The average contract value is approximately $25,857, with a total of 21 unique purchasers. The company has negotiated a total savings of around $102,716 across 30 transactions, indicating that they engage in significant product level negotiations, with a total product level negotiated amount of approximately $451,019.85 against $553,736.38 in quoted prices, reflecting an average savings percentage of 22.75%. This underscores the importance of negotiation when dealing with Brandfolder.Given the pricing structure and the historical negotiation statistics, potential buyers should leverage this data to negotiate better deals, especially during high savings periods, which indicates a healthy willingness to discuss pricing. Buyers should also consider timing their purchases strategically, potentially aligning their negotiations with periods of budget evaluations within the vendor's fiscal cycle.
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How does Brandfolder price and package their products?
View pricing on Brandfolder's website
Product: 
Enterprise
Contact for pricingPayment TermsAnnualPopular FeaturesAdvanced features to manage large organizations' branding needs.

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Negotiating with Brandfolder

Negotiation Tips

Presenting competition as an alternative during the negotiation can lead to favorable outcomes. It is effective to communicate that you're evaluating alternative solutions and highlight the price differences or added value offered by competitors. This ensures that the supplier sees the realistic possibility of losing your business, compelling them to provide a better offer.
If considering a multi-year commitment, emphasize that such contracts are infrequently approved by your finance team unless accompanied by significant discounts. This can encourage the supplier to offer more favorable pricing or terms to secure the multi-year lock-in.
Negotiating to remove auto-renewal language can provide significant leverage during contract negotiations, ensuring control over future commitments. Present it as a requirement from the finance/legal department to secure a favorable deal and emphasize the importance of flexibility.
Addressing potential overage fees as part of the renewal or new purchase conversation may lead to discounts or full waivers. It's a good practice to reference the original agreement to ensure both sides understand existing terms and the reasoning behind overages.
Emphasizing that a referenced discount was not communicated as a one-time benefit allows for potential discounts to be maintained for future terms. Leverage your budget constraints to communicate a need for consistent pricing moving forward.
Propose that you can act as a reference or participate in a case study after agreeing on mutually beneficial pricing terms. This can enhance the perceived value of your partnership, providing leverage for negotiating better prices or terms.

Considerations when buying Brandfolder

OwnershipPrivate
Fiscal year endDecember 31
Best months to buyJuly, October, December
Payment TermsAnnual upfront payment, Quarterly payments available upon request
Upgrades/downgradesYes, Brandfolder offers both upgrades and downgrades for its services, making it easy for users to adjust their resources as their needs change.
Redline thresholdRedline threshold estimate is $20k.

Additional Info

What is Brandfolder?

Brandfolder is a global software company that provides cloud-based digital asset management platform that helps organizations manage and distribute their brand assets.
Brandfolder's 1 Product
Brandfolder
Brandfolder is a global software company headquartered in Denver, Colorado.

Security and compliance

DPA available
SOC2 attestation
Annual penetration tests
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