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Brainshark

Brainshark sales enablement and readiness software equips businesses with the training, coaching and content they need to make the most of every selling situation.

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How much does Brainshark cost?

When negotiating with Brainshark, focus on the value their sales enablement and readiness software brings to your organization. Highlight how their product can enhance training and coaching for your sales teams, which can lead to increased sales performance and revenue. This aligns well with their business model and can be leveraged to negotiate for a better price or additional features.Leverage the company's history of negotiated savings and average contract values during discussions. With an average contract value of approximately $25,927 and total savings of $32,100 achieved across transactions, these figures can provide a strong foundation for your negotiation, allowing you to argue for lower pricing or more favorable payment terms.Given that Brainshark attracts a handful of unique purchasers, you may also inquire about any customer loyalty programs or discounts for long-term commitments. Additionally, consider asking for a trial period or pilot program to validate the software's effectiveness before committing to a full contract.
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How does Brainshark price and package their products?
View pricing on Brainshark's website
Product: 
Standard
Contact for pricingPayment TermsAnnualPopular FeaturesAI-driven coaching and adaptive learning paths

Negotiating with Brainshark

Negotiation Tips

Presenting competition as an alternative can enhance your negotiation outcomes. By sharing that a competitor offers similar functionality at a reduced price, you can leverage this information to pressure the supplier for better terms. Make sure to communicate not just the price, but any advantageous features or support that competitors may provide as well.
If you plan to increase the number of users or licenses, emphasize the need for economies of scale within your negotiations. Highlight that as you expand your usage, the unit pricing should decrease correspondingly. This can help you to secure a more favorable long-term pricing model, ensuring that your growth is rewarded with lower per-user costs.
Utilize the growth in usage or number of users as a negotiation leverage. This tactic aims to secure better pricing as your usage increases. Ensure that your agreement includes a pricing table that adjusts as your contract grows, offering automatic discounts for additional users or increased usage.
If the software requires security features as part of compliance, use this as leverage to negotiate a lower price or additional features at no extra cost. Many suppliers offer essential security features without additional charges, so ensure you highlight competitors that include these in their base offering if they do not.
Negotiating the removal of auto-renewal clauses from the contract can secure your leverage in future negotiations. This tactic allows you to maintain control over your renewals and ensures you can revisit the terms or explore other options without automatic obligations.

Considerations when buying Brainshark

OwnershipPrivate
Fiscal year endDecember
Best months to buyNovember, December, January
Payment TermsNet 30, Annual upfront payment, Quarterly payment option
Upgrades/downgradesYes, Brainshark offers both upgrades and downgrades for its services, making it easy for users to adjust their resources as their needs change.
Redline thresholdRedline threshold estimate is $50k.

Additional Info

What is Brainshark?

Brainshark sales enablement and readiness software equips businesses with the training, coaching and content they need to make the most of every selling situation.
Brainshark's 1 Product
Brainshark
Brainshark sales enablement and readiness software equips businesses with the training, coaching and content they need to make the most of every selling situation.

Security and compliance

DPA available
SOC2 attestation
Annual penetration tests
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