Ruth, Vendr's AI negotiation agent, reveals pricing and winning negotiation tactics instantly

Vendr's purple icon logo
Vendr's purple icon logo

Persona

Persona delivers configurable, API-first identity verification combining document and biometric checks, risk signals, and manual review to prevent fraud and ensure compliant onboarding.

|Visit withpersona.com

About Persona

Persona Overview

Persona delivers configurable, API-first identity verification combining document and biometric checks, risk signals, and manual review to prevent fraud and ensure compliant onboarding.

Persona's 6 Products

Persona: Annual Commitment Plan logo
Persona: Annual Commitment Plan

A flexible annual plan that covers all Persona products and services under one commitment, offering scalable verification, automation, and case management within a predictable budget.

Persona: Cases logo
Persona: Cases

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Persona: Essential logo
Persona: Essential

Essential delivers identity verification, automated workflows, and customizable templates—perfect for operations and compliance teams.

Persona: Support logo
Persona: Support

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Persona: Workflow Basic logo
Persona: Workflow Basic

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Persona: Workflow Enhanced logo
Persona: Workflow Enhanced

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About Vendr

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Meet Ruth, Vendr's AI negotiation agentRuth
Ruth, trained by Vendr's negotiation experts, provides:
  • Comprehensive software pricing benchmarks across dozens of spend categories
  • Step-by-step negotiation insights and guidance
Chat with Ruth for free