Muck Rack

Agencies: Premier

Designed to address the need for advanced, actionable PR insights, this solution enables communications teams to monitor media coverage across print, digital, broadcast, and social platforms, leveraging AI and curated expertise for trend analysis, executive digests, and comprehensive reporting. Key capabilities include curated monitoring, executive digests, measurement and insights, and access to a global network of over 600,000 media sources, supporting organizations in shaping effective media strategies and evaluating PR impact on business outcomes[2][3].

Agencies: Standard

Organizations seeking greater efficiency and insights in PR workflows use this solution to consolidate media monitoring, journalist outreach, coverage reporting, and relationship management. The platform provides access to an extensive journalist database, real-time tracking of media mentions, customizable analytics, and reporting tools to help teams accurately measure public relations impact.

Agencies: Starter

Addressing the need for efficient media outreach and monitoring, this entry-level platform tier streamlines public relations workflows for individuals and small teams. It provides core capabilities to identify relevant media contacts, manage communications, and monitor coverage, helping users organize their PR efforts and measure outcomes.

Brands: Premier

Muck Rack Premier is the highest-tier subscription package designed for enterprise organizations requiring advanced PR monitoring, reporting, and media intelligence capabilities. The package provides access to comprehensive media monitoring across 35,000+ digital, print, broadcast, podcast, and social media publications, AI-powered insights through features like PR Hit Score and Topics in Reporting, customizable interactive presentations for stakeholder reporting, and managed services including curated newsletters and analytics reports.

Brands: Standard

Organizations

Brands: Starter

For public relations professionals, efficiently managing media outreach and monitoring is crucial. Muck Rack's Starter plan provides basic access to core features, including a comprehensive media database, real-time media monitoring capabilities, and tools for pitching and reporting.