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BrightEdge

BrightEdge is the leading SEO and content performance marketing platform, helping more than 1,300 customers generate more organic traffic. BrightEdge is based in San Mateo, CA with offices in New York, Seattle, Chicago, Cleveland, Tokyo, Sydney, and Lo...

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How much does BrightEdge cost?

When negotiating with BrightEdge, it's crucial to understand their pricing structure, which can vary significantly based on the features and add-ons selected. BrightEdge generally operates on a subscription model, with pricing tailored to each client's needs. The average contract value for services is approximately $69,880, which can be influenced by factors like the number of keywords, domains, and the inclusion of additional services such as analytics integration or client services.BrightEdge has a history of offering discounts based on customer negotiations, with an estimated total savings of about $72,176 across their transactions. This indicates that there is an opportunity for negotiation, especially for larger contracts or first-time buyers. Clients should also inquire about any bundled services or promotions that might be available, as these can further reduce costs.As the company has multiple tiers and add-ons, it is advisable to assess your specific needs and prioritize which features are essential. This can help in negotiating a more favorable agreement that aligns with your budget while ensuring you receive the necessary tools for effective SEO and content performance.
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How does BrightEdge price and package their products?
View pricing on BrightEdge's website
Product: 
Base Platform - Subscription
Variable depending on features and scalePayment TermsAnnual billing available with multiple tiersPopular FeaturesKeywords can be allocated to any supported location and device.Add-OnsAdditional Keywords, Base Platform - Domains, Base Platform - Keywords, Base Platform - Competitors, Client Services, Adobe Analytics Integration, Google Analytics Integration, Instant Pro, Oncrawl SEO Crawler, Site Audit, Content Advisor

Negotiating with BrightEdge

Negotiation Tips

Emphasize that multi-year contracts are rare for your finance team and require significant discounts. This tactic is effective because it creates urgency in the vendor to offer better pricing in exchange for a long-term commitment. Frame it in a way that reflects the rarity and seriousness of such commitments due to past experiences with vendors.
Introduce competition as a lever in negotiation. Inform your vendor that you are considering alternatives and that a specific competitor has offered a better price or terms. This can put pressure on the vendor to match or beat that offer, thus providing a more favorable agreement for you.
Request the removal of any uplift percentage in the renewal contract. This leverages your existing relationship and the historical data of your usage along with any expectation that growth should not be penalized with increased pricing. Make your budgetary constraints clear during this discussion.
Assert that you need to remove auto-renewal clauses based on updated finance requirements. Firms often want flexibility in contract renewals, and by removing this clause, you’re ensuring future negotiations can take place without pressure, thus giving you leverage now.
Offer to participate in marketing initiatives, such as a case study or reference call, in exchange for lowered pricing. This can add significant value to the vendor's marketing efforts while allowing you to negotiate better terms.

Considerations when buying BrightEdge

OwnershipBrightEdge
Fiscal year endDecember 31
Best months to buyJanuary, April, October
Payment TermsAnnual upfront payment, Quarterly payment options available
Upgrades/downgradesYes, BrightEdge offers both upgrades and downgrades for its services, making it easy for users to adjust their resources as their needs change.
Redline thresholdRedline threshold estimate is $100k.

Additional Info

What is BrightEdge?

BrightEdge is the leading SEO and content performance marketing platform, helping more than 1,300 customers generate more organic traffic. BrightEdge is based in San Mateo, CA with offices in New York, Seattle, Chicago, Cleveland, Tokyo, Sydney, and Lo...
BrightEdge's 1 Product
BrightEdge
BrightEdge is the leading SEO and content performance marketing platform, helping more than 1,300 customers generate more organic traffic. BrightEdge is based in San Mateo, CA with offices in New York, Seattle, Chicago, Cleveland, Tokyo, Sydney, and Lo...

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